Rebel Play company came into our lecture today, their company offers a space for digital gaming space and game consol. Gaming on social networking sites and mobile games.
The question that the company gave us was:
Do media platforms and genres have specific gender appeal? Why dont more women play console games?
I think it is easy to make assumptions that women do not play console games. I am a female and i do not play console games and neither do my friends. So it is easy to just presume that other females don't play them either. I think females would prefer to spend their money on a new T-shirt, for example rather than the latest 'Fifa' game. I feel most console games out in the media that are most popular are male related games that involve shooting guns and killing people like 'Call of Duty' and i personally don't think most female approve of them kind of actions.
Research methods for this topic could be doing a survey on genders and asking both male and females of all ages if they use game consoles. Maybe filming and interviewing a for and against the idea of two different females and why and why not they use game consoles.
Also research into how many female friendly console games are out in the media today and see what the ratio is compared to 'boy like' games there is on offer.
The appearance of some of the consoles may have an effect on if a female was to use it or not. The Playstation is big black and bulky, i think it will appeal to a boy rather than a girl. Whereas the Nintendo DS is small and petite and comes in more lighter colours like pink, white and light blue. These factors may appeal more to a girl. The DS also offers cooking games and IQ tests. The content of the game may effect whether a female shows interest to purchase and play.
Nintendo Wii could appeal to both males and females as it offers games of Wii sport but also Wii fit which is very popular. Women may use Wii fit because they may feel they are not wasting their time playing a game but they are playing and getting something back as they are working out at the same time.
Males don't seem to mind about wasting hours playing fifa whereas women in my opinion prefer to spend their time more wisely. Not only timewise but i think age has something to do with it. Because when i was growing up playstations weren't half a big as they are now and i would play on the park with my friends. Whereas my 13 year old sister owns a DS and a Xbox Live and she plays inside with her friends. So the 7 years between us shows a difference.
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